Gaya APA

KAPLAN, R, S. (2004). STRATEGY MAPS CONVERTING INTANGIBLE ASSETS INTI TANGIBLE OUTCOMES . UNITED STATES: HARVARD BUSINESS SCHOOL PRESS.

Gaya MLA

KAPLAN, ROBERT, S.. "STRATEGY MAPS CONVERTING INTANGIBLE ASSETS INTI TANGIBLE OUTCOMES". UNITED STATES: HARVARD BUSINESS SCHOOL PRESS, 2004. Text.